ESG is not a fad, it is a way of facing the future under new rules of the game that have been promoted for several years by the 2020, 2030 or 2050 sustainability goals, which are led by the UN, and which promote the creation of a more sustainable world from an environmental perspective [Enviromental (E)] that seeks to generate the best living conditions for people; [Social (S)] and eliminate bad government; [Governance (G)], with transparency and structuring each action from a transversal perspective that encompasses each and every one of us, seeking the greatest possible impact on the value chain.